Panel. Selecting Short Content for Broadcasting
Moderated by: Jing Haase (International Distribution, SFI), Carla Vulpiani (Programmer, TSFM)
In collaboration with: Swedish Film Institute (Svenska Filminstitutet)
Guests: Catherine Colas (Programming Manager, ZDF/ARTE), Martina Fiorellino (Sales Agent, Premium Films), Helena Ingelsten (Commissioning Editor, SVT), Sari Volanen (Commissioning Editor, Yle)
Covid-19 crisis had given a great boost to the online consumption of audiovisual content globally, short film included, and the increased audience engagement online gave the start of a so-called “new norm” for audiovisual distribution. But what is the involvement of short content?