Short Film Audiences: Where and How to Find Them

This keynote session will present the successful audience development related practices for short films that have been adopted in Germany over the course of more than twenty years. Subsequently, this presentation aims to kickstart a discussion on how to translate said practices in other European countries and cultural contexts, especially within the Italian landscape, with the opportunity of benefiting from European funding schemes.

The keynote will tackle this issue from different perspectives, resonating on various concepts, schemes and models of audience development in the field of short film: public television, festivals, distribution and promotional tools. Several aspects such as gender balance, inclusion, diversity and representativeness in audience development strategies will also be handled with concrete examples.

The first part will feature four keynote presentations focusing on four main aspects: (1) short films in German public television, with a special focus on the ARTE channel, (2) the German short film festival landscape, with a special focus on the activities of FILMFEST DRESDEN, (3) short films presence in German cinemas and (4) raising awareness on short films and reaching out to new audience outside the short film bubble through a case study on the Short Film Day in Germany.

The second part will consist of a moderated discussion between the four keynote speakers and corresponding Italian professionals as respondents, in order to develop a constructive discourse on the differences and similarities of the implemented audience development strategies for short films. The attending audience will also be able to ask questions.

In between the first and second part of the keynote, Silvia Sandrone of CED Italy MEDIA Torino will give a short presentation on the MEDIA Audience Development Call.

Keynote Speakers: Jana Cernik (AG Kurzfilm – German Short Film Association), Catherine Colas (ZDF/ARTE), Anne Gaschütz (FILMFEST DRESDEN), Stine Wangler (Kurzfilm Verleih Hamburg)

Respondents: Flavio Armone (Lights On), Simone Bardoni (Concorto Film Festival), Lia Furxhi (Centro del Corto – Italian Short Film Center), Manuela Rima (Rai Cinema)

Presenter: Silvia Sandrone (CED Italy MEDIA Torino)

Moderator: Doris Bauer (Vienna Shorts)

presented in collaboration with and with the support of CED Italy MEDIA Torino and in collaboration with Creative Europe Desks MEDIA Germany

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